Craft beer is at the top of many’s lists — including Millenials. A new survey conducted by C+R research found beer drinkers spend an average of $59 per month on craft beer, with Millennials leading the spending pack due to their obsession with craft beer.
How much do people spend on craft beer?
Craft Beer Popularity
Perhaps even more surprising is that nearly all say they drank craft beer at least once within the last month. On average, respondents said they spend about $59 per month on craft beer. Males typically spend about $7 more than the average and females spend about $50 per month.
How much do millennials spend on beer?
Drinkers are shelling out an average of $59 per month on beer, a new survey from Chicago-based market insights agency C+R research, found. Millennials spend $5 more. More than half (56%) of millennials said they drank an ice cold craft brew at least once a week.
Why do millennials love craft beer?
Nearly half of our survey respondents drink craft beer because they like to try something new. With craft beer, consumers can experiment with a huge diversity of beer styles and taste profiles. And the younger the consumers are, the more likely they are to drink craft beer outside the home, at a pub or restaurant.
What age group drinks the most craft beer?
The age group of craft beer drinkers most likely to drink craft beer weekly in the United States were 35 to 44 year olds. In 2019, 52 percent of craft beer drinkers within that age range stated that they drank the beverage weekly.
How much money do millennials spend on alcohol?
And millennials have the most to gain. The survey, which included 1,011 adults ages 23 and up, found that millennials spend about $300 a month on alcohol or about $56 per outing. By comparison, Gen Xers and boomers said they spend $151 and $97, respectively, on booze each month.
How much do millennials drink?
Although millennials only make around a quarter of adults aged above 21, they still consume over 35% of the total beer consumption in the United States. As more millennials turn 21, the alcoholic beverages industry is always keen to scrutinize their drinking habits with a clear mind.
How much does the average person spend on alcohol?
According to the Bureau of Labor Statistics’ 2019 Consumer Expenditure Survey data, the average consumer unit in the U.S. spends $579 on alcohol annually.
Is craft beer still popular?
In spite of the growing craft beer sales, light beer is still the most popular beer in America by a huge margin, showing that craft beer has yet to gain mainstream popularity. That being said, the share of people drinking craft beer has grown steadily year over year and seems poised to continue to do so.
Is craft beer a niche market?
The growth in both the numbers of operations, the continually growing percentage of market share and sales gives strong support to the notion that home brewers are driving the market, and craft beer enthusiasts more broadly, can indeed be viewed as an important and attractive niche consumer market.
What state consumes the most craft beer?
According to data from the Brewers Association, Colorado and Vermont top the nation’s list in terms of craft beer’s impact on state economies. Per capita for 21+ adults, Colorado comes in at No.
Who consumes the most craft beer?
By the numbers according to the percentage of the population they compose in relation to the percentage of the craft beer consumer market they compose, White Male Millennials and Gen X’ers tend to be the number one consumer of craft beers.
Who is the target audience for beer?
Young Men Drink the Most
Looking at the numbers, men tend to drink more alcohol than women, and whites more than nonwhites. Men age 18 to 49 drink the most, according to the Gallup poll, which explains why so much alcohol marketing seems to target them. Women are also a targeted demographic for alcohol use.
What percentage of beer drinkers are female?
According to a Nielsen-Harris poll conducted in 2018, 31.5% of craft beer drinkers in the U.S. are female and 68.5% are male. The number of female drinkers is going up, slowly. In 2015, this same poll reported that 29.1% of all females in the U.S. were craft beer drinkers.